This is a six part series through National Recreation and Park Association. I. WHY TO BE AN ADVOCATE FOR PARKS AND RECREATION The Role of a Citizen Advocate The Advocate Role of Public Agency Employees The Advocate Role of a Nonprofit Advocacy Message Development II. CHOOSING THE APPROPRIATE FORUM Understanding the Role of the Legislative Branch Understanding the Role of the Executive Branch Understanding the Types of Actions Policymakers Can Take Meeting With Policymakers III. THE POWER OF LOBBYING: KEY LOBBYING TOOLS Fact Sheets Briefing/Position Papers Lobbying Letters Internet Communications IV. WORKING WITH THE MEDIA Positive Messaging Writing Letters to the Editor Meeting With the Editorial Board Other Media-Related Tools V. ONGOING LOBBYING TECHNIQUES Coalition Building on the National and Local Level Developing Relationships With Influential People Organizing Briefings Organizing Testimony and Assisting with Hearings Creating Action Kits and Packaging Your Information Organizing Lobby Days Hosting Conferences Inviting Policymakers to Festivals and Ground-Breakings VI. DEFINING SUCCESS AND ASSESSING YOUR VICTORY Counting Votes and Keeping Support Appreciating the Champions of Your Cause.