Viral Marketing & Social Networks

As more and more Millennials become parents it will become increasingly difficult for camps and other youth-oriented

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I found myself opening some email ads today from some of my favorite retailers -- Costco, Kohls, Ulta and asked myself, "Self, what does these marketers do or say that compels me to click and read?

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If you're feeling a bit overwhelmed by Twitter, you're not alone.  There are so many people jumping on

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So often I hear from my clients, including park and recreation agencies, that working with schools can b

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If you've ever read my books or heard me speak you know how strongly I feel about marketing to gatekeepers  A gatekeeper, by my definition, is someone who, by the nature of their job or po

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A recent study from the Association of National Advertisers cited on

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